I'm Nicole
A creative consultant, campaign strategist, and brand obsessive who lives for making bold ideas happen.
I started my career in journalism, earning my degree before moving into senior in-house PR roles for global corporate brands. I spent years leading high-budget, high-stakes campaigns — but always found myself watching the agencies on the ground and thinking: “That’s where I want to be.”
Fast forward to 2023, I took the leap and went freelance — building a consultancy that brings together everything I loved about working with agencies… and none of what I didn’t.
Now, I work with forward-thinking tourism boards, hospitality brands, and creative teams to deliver influencer campaigns, press trips, brand activations and PR strategies that actually stick.
I’m hands-on by nature, direct by default, and deeply invested in every project I take on. I believe in working fast, thinking big, and building genuine partnerships that last longer than the campaign timeline.
Whether it's placing creators in the perfect destination, building brand buzz through clever PR, or designing real-world moments people won’t stop talking about — I’m all in.
WHAT I'M KNOWN FOR
✨ Creative campaigns that feel effortless — but convert
🌍 Global travel experiences with a local feel
🤝 Building partnerships that last
📣 Telling brand stories in ways people actually care about
🔥 Knowing exactly who to bring into the room (and when)
LET'S BUILD SOMETHING BOLD
Looking for a creative partner who’ll care as much as you do — and actually deliver?
You’ve found her.
📩 Nicole@bfsquared.co.uk
📱 @nicole.chidgey
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