SUMMER
2024
BROWNS AFTERNOON
TEA LAUNCH
A long term client, this project was an integrated campaign to launch their new Summer Afternoon Tea, in partnership with Moët.
The campaign comprised of three key objectives:
- Launch the campaign across the UK via influencer content.
- Launch their exclusive brand new Tea Room in their Covent Garden Brasserie via an influencer launch event.
- Launch the new menu, and Covent Garden Tea Room, in the press nationwide.
CREATORS
We invited a mix of nano, micro and midi creators across the UK to try out the afternoon tea, with a special mention to Moët.
We achieved positive coverage from every gifted influencer, and a total of 17 grid posts.
We also hosted an exclusive creator event at the private tea room at the Covent Garden Brasseries for mid-tier creators. The lavish event had a masterclass from Moët and luxury gift bags.
PRESS
12
Press Visits
17
Pieces of coverage
Top lifestyle titles
HELLO! Sunday Express, Cosmo and more
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